Machine Learning and Attention with Coert van Gemeren PhD

With Coert, we cover the topic of Artificial Intelligence and Computer Vision in relation to attention. Can we make "machines see?"

There are a lot of things computers do much better than humans, and vice versa. Computers are better at recording, but humans are better at seeing.

How does Computer Vision relate to Cognitive science? It uses the understanding of visual perception to simulate those processes using Artificial Intelligence.

So why are Neuroscience and Cognitive science important to marketers. We cover the term salience and its relation to Visual Attention, the brain's limited processing capacity, and how we Select relevant information and filter out irrelevant information.

We talk about Neural Networks and, more specific a Convolutional Neural Network. And how competition between them can help us get better predictions.

And we finish by talking about the future of predicting and evaluating marketing material with the help of AI.