Attention: what makes a good online video ad, with Ingrid Nieuwenhuis PhD (former Facebook / Nielsen)

In this episode of the attention podcast, we talk with Ingrid Nieuwenhuis Ph.D., about what makes an excellent online video ad.

We briefly cover how the brain processes work and how we process information and decide what to keep and what to discard.

We then translate that to the world of online video ads. Ingrid shares what she has learned as a researcher and why for instance, online, it is a good idea to start right away by showing your logo. And how things are different for online video vs. TV ads. And what tests have shown to work well.

I hope you enjoy it.

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About the Podcast

The Attention Podcast

A Podcast about attention. What is it and does it work? You can make better work if you understand what grabs attention.

Conrad talks to experts in the field. From Neuroscientist, Computer Vision experts, Ad experts, Neuro marketers and anyone else who can help us understand how we can learn to get noticed.

Are you paying attention?

About your host

Conrad Olde Olthof

I was born not knowing and have had only a little time to change that here and there.

Richard Feynman.